Dare to be different.

Videosyncracy (2010)

Directed by Lulu Hansen

As the dissociated convenience of the Internet and globalized corporate culture continue to shut down brick-and-mortar video stores, what will happen to the longstanding, local hangouts with their rugged individuals known as clerks and the communities who love them? Videosyncracy follows three very different video rental stores as they negotiate their survival in three distinct Los Angeles neighborhoods: Old Bank DVD in the Downtown arts district, Vidiots in sunny seaside Santa Monica, and Eddie Brandt’s Saturday Matinee in bustling North Hollywood. Their stories chronicle not only the birth and twilight of a particular kind of corner store, but also decades of personal lives intertwined with those of their communities, the new challenges and facilities of a rapidly changing world, and an enduring love of the movies, a slice of Americana on the brink of disappearance yet defiant to the end.